Digital Services Journey
The need for incumbent Communication Service Providers to transform rapidly to grab a piece of the Over-the-Top market and become Digital Service Providers is no longer an initiative, but a business imperative.
Several predictions followed the advent of smartphones that exposed the threat to incumbent Communication Service Providers of declining to a “thick dumb data pipe” provider with Over-the-Top market players grabbing the attention of consumers. This threat of brand value and revenue devaluation to incumbent GSM operators is now imminent for smart-phone users using less voice and increasing time off-GSM-net with the pervasiveness of WiFi hotspots and other data networks.
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