The Blockchain technology which enables cryptocurrency has much greater worth than the monetary value of the cryptocurrency itself. Using the technology, which creates a distributed ledger, can provide transparency, security and continuity to a Smart City and its citizens. Using this distributed ledger to track interactions which a citizen has with the city and its amenities allows for an entire eco-system to be developed and...
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The need for incumbent Communication Service Providers to transform rapidly to grab a piece of the Over-the-Top market and become Digital Service Providers is no longer an initiative, but a business imperative. Several predictions followed the advent of smartphones that exposed the threat to incumbent Communication Service Providers of declining to a “thick dumb data pipe” provider with Over-the-Top market players grabbing the attention of consumers....
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Examining the intersection between Loyalty Platforms and Programmes, RESTful APIs and modern Loyalty Program ecosystems. Loyalty programmes have become a commodity to the extent that some form of a rewards programme has almost become a business-as-usual engagement between customers and their brands. By placing the customer at the centre of your organisational universe, you will naturally build a deeper engagement which ultimately results in lasting loyalty to...
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